The Battle is REAL.

Cravings are the ongoing battle of your conscious mind versus your subconscious brain. The conscious mind has a desire to lose weight, so you make a decision to say NO to the Oreos or the glass of wine; but you may notice, as soon as you decide to not have something, the “craving brain” of the subconscious mind makes you believe that all you want is the thing you said you’re not going to have. It is maddening!